FERRA INDICA about

THE FERRA INDICA STORY

Where craft carries a story, and tradition finds a place in modern life.

Ferra Indica was born from a love for the things made slowly, thoughtfully and by hand—and a desire to ensure that India’s extraordinary craft heritage doesn’t get lost in the rush of changing times.

Our roots lie in the rich craft traditions of West Bengal and Northeast India, where generations of artisans have transformed natural materials, age-old techniques and cultural stories into objects of remarkable beauty.

We bring these crafts into contemporary homes through thoughtfully curated décor, accessories and lifestyle pieces—celebrating their heritage while giving them a modern expression.

But for us, it has never been just about the product. It is about the hands behind it, the knowledge passed down through generations, and creating a reason for the next generation to carry it forward.

Because when handmade finds a place in our everyday lives, craft survives, artisans thrive, and heritage lives on.

From our hands to your home—in harmony with nature.

THE PEOPLE BEHIND THE BRAND

Stories Behind the Craft

Meet the visionaries bringing together Indian craftsmanship, thoughtful design and a more meaningful approach to modern living.

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FOUNDER

Meet Sudeshna Mitra

After 13 years across banking and media with HSBC, Kotak and BigFM, Sudeshna Mitra walked away from a successful corporate career to pursue something more meaningful.

Her turning point came while working with tribal women artisans in rural West Bengal. Their extraordinary craftsmanship—and the lack of recognition and sustainable markets for it—inspired her to create Ferra Indica.

Today, she brings together India’s traditional crafts, contemporary design and sustainable living, curating handcrafted home décor, accessories and gifts that make heritage accessible to modern homes.

“Connecting the hands that create with the homes that celebrate them.”

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Sunetra Lahiri — Founder and Creative Director

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FOUNDER & CREATIVE DIRECTOR

Sunetra Lahiri

A NIFT alumna from the class of 1999, Sunetra Lahiri spent 16 years as a designer before experiencing a profound shift in perspective—from creating for trends to creating with purpose.

Deeply inspired by India’s native crafts, folk art and woven textiles, she immersed herself in the world of traditional craftsmanship, where culture, heritage and nature converge.

Bringing together her design sensibility and knowledge of diverse craft forms, Sunetra champions sustainability and the enduring beauty of handmade traditions.

Each collection is thoughtfully curated in limited editions, with a focus on quality, presentation and contemporary appeal.

“From our heartland to your home.”

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